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Episode 5
It's been awhile, President Nam.
I heard that your company has financial struggles.
Yet, you're still very generous
to be giving for charity.
I have enough to spare for charity.
For you to continue doing this,
wouldn't you need more financial resources?
Are you telling me
to sell my company and just
take the money?
Whether it is a product for a company,
there is a timing for optimal sale price.
Hundred Year Thermos
contains mine and my employees' very souls.
Who in the world
would sell their soul for money?
I presume you're aware of what my visit means.
I hope you'd discern carefully...
how to save your company.
How about having your lunch,
before your leave.
What's your reason to see me?
It's about Hundred Year Thermos.
I can see President Baek's true intention behind his support for this place.
An intention?
It's his shrewd way to swallow the company.
What are you talking about?
I've met BK's employees when I visited President Nam.
They were straining... to take over Hundred Year Thermos.
Oh, no! If the company goes over,
there won't be any advertisement!
It won't happen!
President Nam is not a person who'd sell off his company over to BK.
All things yield to money! You never know...
It has a nice aroma.
Do continue with what you wanted to say.
I heard you want the site of the Hundred Year Thermos.
Are you telling me that you can take it over for me?
The Hundred Year Thermos depends on single-line product sales on thermoses.
Low sales will be
a deathblow to Hundred Year.
Our advertisement will make BK's Hometech first place
from the current market share of 2nd place,
if you hire us as your ad agency.
You're saying you'll knock President Nam's company down with your advertisement?
You are overconfident about the power of advertisement!
We will only cause the blow.
I suppose you've prepared the typhoon
which will knock Hundred Year down.
Don't let me down!
I'll keep that in mind!
Let's go!
How did you know he would hire us?
It is simple for a conglomerate like BK
to blow off a small business.
The issue is the peoples' attention!
To knock down Hundred Year Thermos,
but make it look like a fair business competition.
That's right!
President Baek will prove our advertisement as his alibi.
It was great to be hired, but
it's difficult to change the market share rank in a short time.
I'm planning to utilize all the possible methods.
Don't you agree?
I've wondered...
what you would be like.
What about it?
It's intriguing to work with you.
It is just as well.
I can see the picture!
What about it?
What's what!
BK will swallow Hundred Year Thermos,
Geumsan takes up its advertisement...
It is just like the crocodile and the crocodile bird!
Ah, didn't you say Geumsan will work on BK's advertisement?
It isn't the same thing and it isn't even confirmed either.
Oh, no. I'm concerned...
It'll be a pitiful end once it is swallowed by BK...
What end?
You have no clue.
What would they do first once the major company swallows the smaller one?
They will restructure it first!
Then the factory employees will protest! Right away, they'll close the factory!
Whatever the major companies' sweet voices say about the same! It'll be completely devastated...
How about we make an awesome advertisement! Let's save Hundred Year Thermos!
Do you think an advertisement is like Superman?
Once the ad doesn't work, it won't work even as a super (market) ajussi, but far from a superman!
We must be seriously attentive!
Let's not be frightened! For us, we have Ma Jin Ga!
You learn fast!
By the way, what're you two going to do?
What do you mean?
If you're unfortunate...
Geumsan will work on the BK Hometech ad.
They'll block the ad...
What will you two do to each other as bitter enemies?
We are like a Romeo and Juliet relationship...
Even so, you'll give us all the info from Geumsan
since Copy Baek is our spy! Aren't you?
Dream on!
Why don't you take this opportunity to work for GRC? Your style matches as well!
What about my style?
Good personality, good looking,
and poverty look!
They are just 3 beats! (Fits well!)
What? You did.. Come on..
Seriously!
It's the best of times.
Uh, I feel lonely.
Hum..., 3 billion for BK Hometech, after it blew 30 billion for Geumsan Construction...
Is that why you talk big, Mr. Kang?
This is only a prelude of the BK's CI project.
Did president say he'd written a memorandum?
What makes you so sure?
Let's stop, here.
Somehow, BK hired us for the Hometech job instead of their current ad agency.
That must mean more.
I can see you sided with your son,
but the higher ups wouldn't agree.
Restore it back to its original state, once an emptied warehouse... they say.
Either one of you must be responsible,
if anything goes wrong with this project.
From today, the BK Hometech advertisement is on!
One of the demands from BK is punctuality!
Due to its tight schedule, handle the job swiftly!
Look!
This flower is the product!
For the flower to be fresh, what's needed?
Sunlight,
a pot and soil,
water,
and fertilizer. Like this.
To make the product the most beautiful and aromatic is the advertisement!
Take good care of what you have there!
I'm dead serious, now!
Pay attention!
U. S. P.
What do these mean: unique, selling, proposition!
What's this particular product's characteristic, distinct feature and strong point?
Lee Tae Baek; what's the merit of a thermos?
Yes, first of all...
The hot water lasts long, cold water lasts long,
and it's light to carry...
and also, reduces what people have to carry daily.
How come it's so complicated...
Simply cast a celebrity like Jang Dong Gun, and ask him to play in the snow...
then he is taking a hot cup of coffee while holding the thermos..
Madame Gong, do continue to take care of your nails!
Not bad! Can't I do my music in the background? Hip-Hop'll be a great fit! Madame Gong, do continue to take care of your nails!
Not bad! Can't I do my music in the background? Hip-Hop'll be a great fit!
My dream, is a stuntman!
What you are saying... it's snowing, the Hip-Hop music is playing, and Jang Dong Gun is rolling around. Then bad guy Hussan shows up for a fight!
After their fight, they become friends and share their "love-tea"... Is that it?
That's it! - Good!
That will do! Let's go for it!
It won't work at all even if we spend 100 days here!
What will you do?
I want to go to Hundred Year Thermos.
Ah! That's right! I forgot the principles!
Principles?
Who are the buyers? Consumers!
Then who buys the advertisement? The advertiser.
Can't steal an advertiser, nor dare to steal a consumer...
Was I gone from the field too long?
What are you doing?
What do I do?
We will present in full force! To Hundred Year Thermos!
An idea that is alive is here.
We are staying here.
Until an idea for the commercial is thought of,
we will continue to work here.
Of course, I like it if you work for free.
Then you two go to the warehouse.
You to the office.
And you...
clean the bathrooms.
What?
Why?
What do you mean why? It's because it looks like it suits you.
Even if I look like this,
my mother raised me very tenderly.
I understand.
Then.. go to the cafeteria. And you...
I already have a position.
According to who?
Hello.
I am Lee Tae Baek, who is going to work as your secretary.
Secretary?
I'm planning on following you closely and stealing your heart.
Crazy boy.
What are you all doing not going to work?
Yes.
You.. you..
I already told you many times,
to not do it like that.
Go out.
Have you looked into the Hundred Year protection?
Yes.
They are also going into production of a commercial.
With what company?
It's not really on the level of a big company. It's a small event company.
The president is Ma Jin Ga. He was
a legend in the advertising business.
He used to work at Geumsan.
Is that all?
There is one more thing,
Lee Tae Baek is at that company.
Lee Tae Baek and Baek Ji Yoon seem to be very close.
Don't you think it would be best to take Baek Ji Yoon out from this project?
That is up to me.
Thank you for your work.
Yes.
Oh and also, the company Lee Tae Baek is at made a public utilities advertisement,
and I think it would be best for you to see it.
I don't have any interest.
After the advertisement, there was a good response from the public
and funding for the homeless has increased.
I don't think that we should disregard the company because it is small.
Please put them down there.
Yes.
Baek Ji Yoon?
Yes.
You saw this advertisement, right?
Yes.
Is this also a collaboration between you and Lee Tae Baek?
No, it's not. The ShiHan copy is all Lee Tae Baek's work.
The idea seems to be better than it seems.
It looks to be on the right path.
Honestly, it's a little surprising.
In order to get a good idea for the advertisement, he said he lived as a homeless person for a while.
I look forward to see what kind of advertising he will make for our rival company.
For the time being, Baek Ji Yoon do not leave my side.
Excuse me?
Until this project is over, I request for your aid.
Think of yourself as my personal secretary.
Yes, I understand.
The closer you are to me, the more you are going to be concerned about the other employees.
Yes.
Lee Tae Baek works for a rival company. Until this project is over, it would be best not to see him.
If you are going to stay out all night, you need to eat a lot of food.
I am so tired lately.
I understand. Oh!
Tae Baek is here!
How is it? It's nice working here?
Of course. Does it even compare to being homeless?
This here is heaven.
Thank you, Tae Baek.
It was nothing.
Elevator, stop!
What are you doing?
This elevator is only for the disabled.
Your two legs seem to be fine.
Please use the stairs.
Don't concern yourself.
What did you say?
From a young person like you. Get off.
I said get out.
This person!
Are you ok?
Yes, I'm fine.
What kind of person is he?
He seems to be a worker at BK.
You catch me at a bad time.
I feel like I'm dying.
Please just relent.
I know that the company is going through hard times.
Shut up!
If you are going to say things like that, don't come back.
Who are you?
I am the secretary. Come here.
Are you also a former gangster?
What?!
Please stop bringing in strange people.
From a beggar to a gangster and a disabled.
Does that make your life happier, Father?
For a person who will give everything to the world,
I am asking you if you are happy blocking the path of your only son?
I've never blocked your path, and I never asked you to get involved in my life.
Just sell.
Take that money and rest comfortably.
Excuse me, Mr. Son.
I'm sorry that I am interfering in family affairs, but
where in the world is a son who tells his father to sell the company that is his life's work?
I am a BK employee.
Do you know how much stress I am under?
Stop it and leave! Stop it and leave!
It's a fight against your odds.
If you keep resisting, do you think my company will let this go?
As my only son,
do you really not know what kind of person your father is?
This talk is over. Leave.
Your son,
why would he leave such a good company to join BK?
If it was you, would you
want to work under a unsuccessful father?
If it was me, I guess I would be torn, too.
It's all my fault.
I only focused on helping other people
and the only son that I have,
I didn't pay enough attention.
Do you like marathons?
No.
I am a marathon maniac.
I've completed 10 marathons.
My son's hobby is also marathons.
He learned it from me.
I saw the picture in your office.
When my son was in college, we both entered marathons together.
We did that once.
I wonder if those days will ever come again.
Are you tired?
No, my eyes are a little dry.
I'm ok.
Shall we rest before we continue? How about some coffee?
I will go buy some.
No.
Today's coffee will be my treat.
Try it.
It tastes good.
It is Yemen mocha coffee beans.
It's called the coffee's endower
because it has a dark and strong aroma.
It feels like I have become a contributor myself.
You must really enjoy coffee.
I like it as much as working in advertising.
There is a similarity between coffee and advertising.
What is it?
It's stimulating, addictive and keeps you from
sleeping at night.
Do you have any hobbies that you enjoy doing?
You life as an intern must be stressful.
I like climbing.
Even though I haven't been able to go lately.
Climbing? You mean free climbing?
Yes.
Because of that hobby, I hung that Dae Sung car billboard vertically.
I think I should learn from you sometime.
I will do it for a cup of coffee.
You said you were just friends with Lee Tae Baek.
Then... is there someone you are in a relationship with?
No, there isn't.
It's a relief.
Are you not curious about me?
If I am in a relationship with anyone?
I'm not in a relationship, but lately there is someone that I am interested in.
Just a minute.
Mr. Tae Baek.
Are you busy?
If not, shall we have dinner together?
I don't think I can.
I have to work tonight to work on an ad.
For BK?
No.
We'll have dinner some other time.
What kind of a job makes you work so many overtime hours?
No matter how busy you are, make sure you don't skip meals.
I'm hanging up then.
Eat to your heart's content!
Sir,
thanks for putting up with Tae Baek.
Aigoo, it is a challenge indeed.
But I'm also enjoying it.
Aigoo! Thank you!
Are you tired?
Eat a lot.
Thank you.
You're welcome.
What the heck?
That's got way more meat than mine!
It's random.
Just consider it your fate and accept it.
Swap with me.
What?
Tae Baek, why aren't you eating?
Are you not hungry?
It's not that.
I just feel like I might have an idea.
Don't worry about me.
Just eat.
Hey, brat.
If you can squeeze it out by force, that's a zit, not an idea.
How many times do I have to tell you? An idea is not invented, but discovered.
Listen,
right now, it's not my stomach, but my brain that's hungry.
If only an idea came to me, I'd feel really full.
Kid, you're not going to have a brilliant idea like that.
You've got to use your heart, not your brain!
Heart?
My ox bone soup is getting cold.
Hey,
there's such a thing as a brand story strategy.
The customers may think that they're just buying the product.
But really, they're buying the brand. Moreover, the story within the brand.
Hey,
a story contains dreams and humanity.
Hence,
the story needs to have a dream and a touch of humanity. Understand?
When my son was in college,
we used to run marathons together, too.
I wonder if those days will ever come back.
It's come!
What?
It has come!
Father and son participate in a marathon on a hot summer day.
The aged father is tired, but he can't give up.
Because he is also
his son's pacemaker.
The father uses all his strength
to fulfill his role as a pacemaker.
He hands the thermos with icy water to his son as he takes off.
The son, drenched in sweat, drinks the icy water and pours it over his head.
After making last eye contact, the son dashes forward.
The father is proud of his son who is sweating like himself.
"My son."
"Don't run with your legs. Run with your heart!"
As the father cheers for his son,
the main copy appears above him.
The pacemaker of my life,
Hundred Year Thermos.
It's good.
Work on it. Don't you dare half-bake it!
I won't.
You'd baptize me with coarse salt!
What are you doing? Time is money. Go!
What is it?
The bank has contacted us about the loan payment.
What do they say? They can't renew the term?
Looks like BK did something.
I'll go to the bank in person.
Alright. Go back to work.
Ah, yes.
I saw the draft.
I liked it.
Thank you.
Tell me if you need anything.
How are you doing with the budget?
All the currently available funds will be used for the TV CF.
Can you work with 30 million won?
Use 20 million won more.
If you're going to start a wind, you have to create a storm.
Go ahead.
The report I sent you,
did you see it?
Yes.
I did see it but..
This,
eat it with the kids.
It looks good.
I'll look forward to the broadcast.
Since when did the medium team concern itself with the product list and star list?
Is it because of the BK thermos CF?
Team Leader Go, I guess you're not as smart as I had thought.
Haven't you figured out what your job is yet?
No, are you not doing it on purpose?
No, that's not it.
You think the work in the media team is beneath you since you used to design?
I'm sorry.
It looks like your with Kang Manager all the time,
If you want to grab a rope, you need to do it well.
Don't grab the rotten one.
Your direct supervisor is not Manager Kang.
It's me. Okay?
Do you understand?
The budget for our current ad project is $100,000!
An ad for a smartphone usually has a budget of over $50 million,
so it's really pathetic compared to that.
But, a commercial's value
doesn't get decided by the production cost.
A great commercial
has a glowing truth instead of its cost.
That glowing truth will need money to be captured.
With $100,000, you can't cast a star celebrity,
let alone getting a slot on the national TV.
Even for cable TV, you'd be lucky to get a morning slot.
That wouldn't be effective at all.
If you don't do it right, it will only make the product look bad.
So that's why casting is important.
We need a model that we could pay little but could enlighten our concept.
Do you have anyone you have in thought?
I have this one person...
Ah, of course, legendary adman is different.
Who is it?
Me and Yi Chan.
I mean, the concept
comes to life when a real father and son do it.
Maybe I can, but not you, Dad.
Why, punk?
Appear in an ad with that face? Shortcut to ruining the business.
Honestly, your face is not appealing.
See? You lack appeal internationally!
Brats!
Don't I look warmhearted and kind?
Hey, by the way,
since we got the draft passed, why not have a drink?
How about pork belly?
Call!
I can't. I'm seeing someone in the evening.
Who?
Ah, Copywriter Baek?
I've got to tell her, since it's my first draft!
Security is crucial for ads.
Why do you want to show it to an employee of Geumsan Ad?
Hey, though she may be physically at Geumsan Ad,
her soul belongs to our side.
Print that design off again.
Team Leader Go took all the prime time slots on national TV at the media team.
Shin, is the CF ready?
With James Moon as the model with Director Ryoo, what more is there to do?
It's game over.
Perfect!
Let's go~
I'm in front of your building. Can you see me for a second?
What's up? Did something happen?
I need to give you something.
What?
The flower boy of late night snacks, Sandwich!
Hot coffee that makes you awake.
And... Lee Tae Baek's first debut ad
What is it?
Chairman Nam said okay with it. I need to get confirmation from you, too, Copy Baek!
It's good, right?
What's going on here?
None of your business.
Are you here to see Baek Ji Yoon?
What is going on, Ji Yoon?
Sir... well
Whoever I meet, it is none of your business.
Is Geumsan Ad minding emplyee's privacy?
Tae Beak! It's not true. Let me explain.
Sometimes.. it can happen.
What?
We are both working on commercials for the same line of products.
Our Geumsan Ad Design team 2 is working on BK's Hometech CF.
Miss Baek Ji Yoon is part of that team, too.
I'm sorry. I couldn't tell you because of security reasons.
Mr. Tae Baek,
Miss Baek Ji Yoon, why don't you go back to work?
Well,
I'll leave then.
Aren't you curious? It's our work!
Lee Sign Board and Copywirter Baek's first work!
When I see you, Lee Sign Board, I just feel like cheering for you.
Victory! Victory! Victory for our team! ...like that?
There's no need for you to feel bad for Mr. Lee Tae Baek.
Once we have accepted the work, keeping security is part of our
business ethic and basic professional conduct.
Yes.
I'd like you to behave more like a professional from now on.
I apologize. I'll be more careful.
Today's work went fine.
The commercial will air right away.
Good job.
People like Chairman Baek doesn't believe in second chances.
I believe that we cannot take even the slightest risk in this project.
What do you mean?
I'm still concerned about Miss Baek Ji Yoon.
If it's because of her relationship with Mr. Lee Tae Baek, it's all taken care of.
I guess Miss Baek Ji Yoon made a very favorable impression on you.
To see you make so much consideration for her,
are there any personal feelings involved?
Personal feelings? I suppose that's possible.
This project means the world to me, too.
I won't ruin it by letting my personal feelings get in the way. Don't worry.
I understand.
Where did everybody go?
Karaoke.
What are you doing?
Thinking about our cast.
Boss.
Geumsan Ad is working on an ad for BK Hometech.
What?
I guess it's better this way.
We can have a rightful match with BK and Geumsan Ad and crush them.
Objectively speaking, the chance of us getting crushed is 99%.
BK is trying to swallow Hundred Year.
They'll spend an astronomical amount of money into their ad.
You said that the value of an ad does not depend on its production budget!
It is true that money doesn't always make good ads. However, it can move the heart of the customer.
Looking at the way they do business, they can do even worse things than ads.
Even so, we can't just sit idly as they crush us!
Of course, we can't.
Geumsan will probably rely on star marketing.
To make a sharp contrast, we have to cast average civilians.
That way, we can present it in the frame of corporate giant vs. small business, the rich vs. the poor, and the poser vs. the real thing.
Average civilian? Do you have someone in mind?
There's someone perfect for the job, but...
it'll be next to impossible to get him.
Who is it? I'm a master of persuasion!
Forget about it! What nonsense!
Many small business owners appear in their own commercials. Haven't you seen at least one?
So maybe I can be in it.
But my son's so bent on selling the company, there's no way he'll do it.
If I get him to agree to it, it's good then?
Then, you'll be automatically in it. Got it.
Hey, where are you going?
Didn't you say, time is money? You know where. I'll be back.
Ah, what a good day it is.
What's with you?
We've met before. I'm President Nam's secretary.
The theme of our ad is to touch hearts.
That can only come from sincerity.
Think about it. If the father is real, but the son is fake, that woudn't be moving.
Don't you know where I work?
I know!
That's why we need to do this ad so that they can't put further pressure.
You and my father both are crazy.
Yes, we're crazy.
I'm crazy about ads and your father's crazy about thermos. I'll run with you everyday until you agree to it.
Try it if you can.
Hey, wait!
Alright, I'm a pretty good runner, too.
Hey, why are you running so fast?
Ah...
Aigoo, hi again.
Isn't it time for you to look at me now?
If I beat you today, you're in, ok? I'm off.
Ah, he's so fast.
Ouch, ouch, ouch.
Ah, right!
Why didn't I think of that before?
What, you got a good idea?
I think I'm a genius. Don't you guys agree?
What is it? Just say it!
Who are you?
My name is Kim Man Soo.
I fell at the elevator last time.
It's been a month since I started working at Hundred Year.
I was homeless before, but thanks to your father, I'm back to a normal life.
My name is Song Jin Soo. I've worked at Hundred Year for 12 years.
Seriously, why are you doing this?
Because I'm thankful.
With my criminal record, if your father hadn't hired me, I'd still be rotting in jail.
By the way, I became a deacon at my church this month.
When my father was passing away, he said to your father...
that he can rest in peace knowing that he can trust...
your father to take care of me.
Ever since then, I've been following your father like my own.
Who the heck are you? What is your life story?
What is it? Just speak!
I'm President Ma of GRC, working on an ad for Hundred Year.
Just as your father puts his soul into his products,
I'll put all my might and strength into the ad!
According to President Ma, all we've got to do is run.
Can you even run at your age?
Ha, don't you remember? My best record is better than yours!
I'm charging you a fortune for this. Alright?
Man, what have you done to be eating so much?
If you leave even a grain of rice,
you'll be cleaning the bathrooms for a week!
Alright.
In the case of product A, when 95°C water is poured in,
it keeps it warm for about 6 hours. But
in the case of product B, it kept it warm for longer, at 8 hours.
Also, when pouring out of it, product B
prevents the water from dripping to the side,
showing better safety features.
What...!
Who's broadcasting such blatant lies?!
Where is Chief Park? Chief Park!
Team Leader Go.
It is being broadcast right now.
I'm watching it.
Good job.
Starting today,
there will be negative reviews on Hundred Year on the internet, too.
It's rather anti-climactic.
I've talked to the Director about reinstating you to your previous post.
Thank you.
Then, I'll see you in the office.
It is an experiment verified by the government.
The data is clear.
How can you broadcast such nonsense?
How many times should I tell you that our experiment had different results?
You should experiment it again and if it changes, broadcast corrections!
Have you ever seen the same content being aired twice?
I'm busy. You can contact me later.
Stop there.
It's no use.
Didn't I tell you?
The chance of us getting crushed is 99%.
But we still have 1% chance of winning.
To me,
1% is 100%.
Yeah! Cheers!
Yay,
Ouch, it's hot!
Welcome back!
My return here
is all thanks to you all making a great ad.
What's gotten into you, Team Leader Go?
Why are you pretending to be modest? That's so not like you!
Being away made me realize how cozy it was here.
Speaking of which,
why don't you treat us to coffee to us homeys?
Of course! - The usual, then?
No, Miss Ji Yoon.
I'll do it.
What?
Especially Miss Ji Yoon,
I'm really sorry.
What would you like, cafe latte?
No, I'm good.
Are you terminally ill or something? You've changed so drastically!
Then, I'll bring your usual coffee.
I suppose I didn't grab a rotten rope,
after all.
I guess even a fox like her can become human after having some hardships.
What you don't say!
I've heard about Hundred Year Thermos that...
What, that they went bankrupt because of our ad?
What, is it real?
Well, there's the ad, too.
But BK is strangling them, starting with banks not loaning them money.
What do you mean by that?
Looks like they were after the location of Hundred Year Thermos.
So merciless are they at BK.
What did they say at the broadcasting station?
Well, they confirmed that our data is right,
so they will air corrections next week...
They taint our brand name and block all our sale routes,
what good is a correction broadcast then?
I'm sorry.
Ah, boss,
even Woo Jin Bank is refusing us.
I'm truly sorry.
We might get by this month,
but the bills that will come in next month are the problem.
Alright. You may leave.
For the thermos to take the lead,
this is the first time ever since Hometech was launched.
Good job.
Thank you for giving us the chance.
You wouldn't have taken the Hometech
project just to do a thermos ad.
What is it you want?
I have heard that BK will soon
get a new commercial agency.
Too little ambition can be a problem,
but too much ambition is also not good.
If both are problematic,
I think it is better to have too much.
I wonder just how big
your ambitions are.
What is it?
It's not like you to call me.
Have you had dinner yet?
I'd like to buy you dinner.
Is that so?
Since Hundred Year isn't giving us any money, we can't work.
President Nam must be struggling real hard.
Let's trust him and wait just a little longer.
President, what brings you all the way here?
This... stuffed carp waffle.
Eat it before it gets cold.
It's good.
What are you doing? Aren't you going to eat?
I think you're here to say something.
I'll eat after you talk.
I'm sorry.
I think the ad deal
will have to be canceled.
What are you saying? Cancel the ad deal?
All the funds aren't coming through.
Let alone ads,
I can't even pay my workers.
No way, President. You can't cancel here.
Even if you have to cut the budget,
you should keep going.
No.
I couldn't prepare much.
Working to help my pathetic company,
you've done a lot.
Thank you
for creating a good memory Thank you
for creating a good memory
to look back on.
The funds not coming through,
it's BK's doing, right?
Who can I blame?
It's all my lack of business acumen.
President!
I'm not giving up like this.
The power of commercials,
I haven't even shown it to you.
I've seen enough, and I was moved by it.
Keep that good talent of yours and use it for a better company.
I'm counting on you.
What makes you want to have dinner with me all of a sudden?
They've been doing this restaurant for 3 generations.
Mom really liked this place because the dumplings are made properly.
What do you want to say?
I wanted to show you, Chairman.
That there are many people who want to protect the small things.
The company of President Nam,
please leave it alone.
That's none of your business.
Managing a business is survival of the fittest.
A company that fails the competition becomes extinct.
It's not failing at the competition, but
being suffocated by the tyranny of corporate giants.
Do you remember my best friend during high school, Sun Mee?
The daughter of President Kim of Yong In,
which went bankrupt because BK stole their patents and cut their funding.
How many more times will you repeat that same old story?
Because of you, Chairman, my best friend's father killed himself.
I still see her in my dreams every now and then. How many more times?
I did not create this world.
I just adapted to this world, mastering the law that governs it.
There are people who fall behind, not adapting to the world.
That's not my problem, but theirs.
I'm
one of those people who fall behind.
I suppose not all of my misfortune is your fault, Chairman.
But you could have
reduced the amount of my misfortune.
You can also prevent the misfortune
falling upon President Nam's business.
What shall we do about Hundred Year Thermos?
Proceed with the plan.
What's with you now?
What about the others?
They were all so down, so I sent them to karaoke.
Well done.
Want a drink?
He wanted to create a company that lasted a hundred years,
so he named it Hundred Year Thermos...
Pacemaker,
it would have been an awesome ad.
I know.
Ad or not, those two would have wanted to see it the most.
How sad.
I really don't understand.
What?
Why don't people look at the product?
I mean, they don't need to look at the business philosophy,
but they should at least find out whether the company has good
business ethics or not, whether the business owner is moral,
or is just crazy about money.
They should check for that. Right?
Of course.
However, those words,
don't burst them out now, but keep them in your heart.
People who criticize and say harsh words are just criticizers.
But... we are admen.
That grievance, that unfairness,
pour it into an ad, sublimate it into an ad,
and show it to the whole world.
That's the mission of an adman.
Keep that in mind. Complaints
are the source of creativity.
Your words are so true.
Don't get too moved by it, it's embarrassing.
Let's make it.
What?
The ad.
What now?
We've got the general source here.
Maybe not a full ad per se, but we can make a video clip for them.
Hey, calm down. Just have a cup of soju.
No, no, no. Let's show it to people, too.
Use UCC and SNS, tell people that this kind of business exists, too.
Man, the alcohol is getting to me tonight. I'm going to bed now.
Where are you going?
You just said that it is an adman's mission to tell the whole world!
I don't have any complaints against the world.
What are you doing with the lights off? Are you imitating President Nam?
Good timing.
We're going to make the ad again.
Whoa?
What are you going to do?
Man, he's putting a big kink in my life again!
Alright. Miss Gong, boot up the computer!
Son, pick 100 moving songs that make you shed tears like a waterfall.
Hassan!
Order a real greasy late night snack.
Let's do this for the title.
What?
A day in President Nam's life. Ain't it a killer title?
Boss, it's a killer!
Hey, don't forget about the ending credit!
What?
Made by GRC!
Hey, that's so old-fashioned!
First off, create a 5-minute version.
Son, put a real touching song to it, got it?
What's with this for a late night snack?
Well, what else is there that's greasy?
President! President!
Where are you going, President?
Take good care of the company.
President...!
"A Day in President Nam's Life" is the top search key word!
Yeah!
Hello?
Is this GRC?
Yes, who is this?
This is Park Jung Min PD from EBC.
I'm contacting you after watching the "A Day in President Nam's Life."
Ah, yes, yes, please speak.
We'd like to have this President Nam on our show.
Do you know his contact information?
Ah, his contact info, sure, one moment.
Hello?
It's me, Tae Baek.
I must be really an unlucky bastard.
What are you saying now?
Why else would they all go bankrupt or scammed?
What is it this time?
Our President just went to BK Group.
I think he's about to sell the company.
Preview
We have a problem with the Hundred Year Thermos.
Who made this?
I'm having a comeback to the world of ads!
The Return of the King, so to speak.
In your eyes, does Geumsan Ad look pathetic?
I'd like to ask you a favor. Do you know this Lee Tae Baek fellow?
What do you mean? Boss Ma is a whistle-blower?
A crisis is an opportunity in disguise. It's better this way.
Well, he did look quite charming today.
I need to report you about Best Foods.
Off to Best Foods!